TRAINING CONTENT (Syllabus)
Overview of Search Engine |
What is traditional marketing and how is it differ from digital marketing |
What is inbound and outbound marketing |
What is digital marketing |
Types of Digital marketing |
Basics of website |
Overview of SEO |
Overview of SMM |
Overview of SEM |
Overview of SMO |
Overview of Email Marketing |
Overview of Content Marketing |
Why SEO? |
History of Search engines? |
Why SEO important in Digital Marketing? |
SEO roles for companies? |
Why we are using seo algorithm and its types? |
Brief explanation about Search engines and it's types? |
Types of SEO? |
Methods of SEO? |
How to do Website analysis? |
How to do keyword analysis? |
How to do competitor analysis ? |
Introduction for on page |
Why / How to create Title tag? |
Why / How to create Meta Description, Keywords? |
How to Optimize Keywords in Meta Tag |
How to Optimize Breadcrumb? |
What is Broken Link and how to check? |
Introduction for SEO tools? |
How to create webmaster tool and it's use? |
What is Sitemap and its types? |
How to create Sitemaps (HTML, XML, ROR, Text Sitemap) |
What is Robots.txt? |
How to create Robots.txt File |
How to Optimize Content for Keyword? |
How to check website content Density, Proximity, Prominence? |
Header tag limitation? |
How to use Header tag with Keywords? |
How to use Paragraph tag with Keywords? |
How to check internal links? |
How to Optimize Image Using Alt tag? |
Use of Google Analytics and how to create Account |
Explanation about Alexa Tool? |
Introduction – Off page |
Types of links |
What is DA ad PA? |
What is back link and it's purpose? |
Explain Different types of Off page? |
How to select High DA website and Explanation about how to do posting? |
How to check Back links? |
Types of blogs and how to create that? |
Methods of Targeting Audience? |
How to do keyword report? |
How to do Local SEO? |
SEM Overview |
Pre-Course Preparation |
Introduction To Digital Marketing |
Ad words Fundamentals |
Search Advertising |
Display Advertising |
Mobile Advertising |
Video Advertising |
Shopping Advertising |
Analytics |
Tools and Best Practices |
Google My Business |
Introduction to Social Media |
What is Social Media? |
SMO Vs SMM |
Benefits of using SMM |
Social Media Statistics |
Social Media Strategy |
Impact of Social Media on SEO |
Facebook account setup |
Personal account properties |
Facebook Business page setup |
Facebook marketing strategy |
Competition analysis |
Cover photo designing |
Increase the Likes to page |
Page management options |
Types of Posts and Statistics |
Dimensions in Posts |
Creating a post strategy |
User engagement metrics |
Facebook Insights |
Facebook Groups |
Integration FB in Site |
Facebook Adverts |
What is Facebook Adverts? |
Types of Promotions |
Audience Targeting |
Advanced Audience Targeting |
Bidding Strategies |
Ad Formats |
Ad Dimensions and Rules |
Re-marketing Strategy |
Conversion Tracking |
Linking Google+ with Site |
Google+ Badge Integration |
Google+ Groups |
What is LinkedIn? |
Benefits of LinkedIn Network |
Create a LinkedIn profile |
Optimizing the profile |
Skills and Endorsements |
Recommendations in LinkedIn |
Creating new connections |
Posting content in profile |
LinkedIn Groups |
Finding Jobs in LinkedIn |
Creating company page |
Customization of page |
Posting in LinkedIn Page |
Advertising in LinkedIn |
What is Instagram? |
Instagram statistics |
Creating Instagram Account |
Tour of Instagram App |
Content strategy and Tips |
Picture Dimensions |
Using Hash tags |
Popular Brand son Instagram |
Advertising options in Instagram |
What is Pinterest? |
How brands use Pinterest |
Creating a Pinterest Account |
Customizing the Profile |
Pinterest Strategy |
Boards in Pinterest |
Pins and Links |
Generating Engagements |
Integrating Pinterest in Site |
Engagement Metrics for Pins |
Pinterest Analytics |
YouTube |
What is Video Marketing? |
Statistics of Video Marketing |
Creating Channel in YouTube |
Create video marketing strategy |
Viral video examples |
Upload the first video |
How to optimize the video |
Custom settings in videos |
YouTube Engagement Metrics |
Increasing Subscribers |
Annotations and Cards |
How to use Playlists |
Understanding copyrights |
YouTube Studio |
YouTube Analytics |
What is Twitter? |
Account Setup in Twitter |
Twitter tour |
How to use twitter |
Tweets |
Twitter Following |
Twitter for Business |
Introduction to Email Marketing |
Setting up Email Marketing |
Campaign |
Effective Email Content |
Creative Content Design |
Customer Engagement Strategy |
Collecting email addresses |
Email messages |
Practical Work allocation |
Guidance for learn current technologies |
Guidance To Certifications |
Practical Work allocation |
Guidance for learn current technologies |
Guidance To Certifications |
Search ads |
Display ads |
Affiliate marketing |
Social media advertising |
Local advertising |
Email advertising |
Introduction to affiliate marketing |
Difference between referral and affiliate marketing |
What is Merchant |
What is network |
History of Affiliate Marketing |
Overview of affiliate marketing |
The basis of Affiliate Marketing |
How to affiliate Marketing works |
Affiliate Program payment methods |
Cookies and Affiliates |
Tiered Affiliate Marketing |
Cross selling and up selling |
Multi tier marketing and commissions |
List of affiliate marketing software |
Types of affiliate marketing |
Search affiliates |
Price comparison service website |
Loyalty websites |
Cause related and coupon websites |
Content and niche market website |
Personal weblogs and website syndicates |
Email marketing and shopping directories |
Registration or co-registration affiliates |
File sharing affiliates |
Affiliate Marketing Platforms |
Affiliate marketing with Commission Junction |
Affiliate Marketing with Linkshare |
Affiliate Marketing with One Network Direct |
Affiliate Marketing wit ShareASale |
Affiliate Marketing with Plimus |
Affiliate Marketing with Amazon Associates |
Affiliate Marketing with Flexoffers |
Affiliate Marketing with clickbank |
Affiliate Marketing with Commission Soup |
Affiliate Marketing with Local affiliate Programs |
STRATEGY / PLANNING |
Locating and signing up with Affiliate networks |
Implementing outbound tracking links |
Driving traffic to the website |
Adsense |
Basics of Google Adsense |
Adsense code installation |
Different types of Ads |
Increasing your profitability through Adsense |
Effective tips in placing video, image and text ads into your website correctly |
Google Adsense Policy overview |
Apply for Adsense Account help |