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Digital marketing

Digital Marketing touch on the promotional efforts applied to promote products or brands via online platforms. To analyze their marketing campaigns to make out the right audience for connecting with the prospective global customers.

Need for Digital Marketing in Thiruvannamalai

Digital Marketing course across the world has been enhancing day by day almost in every sector as it helps employers to reach their desired audience through internet. Similarly digital marketing helps customers to know the latest arrival of products and get access to it easily via internet from being in any part of the world.

Benefits of Digital marketing in Business

  • • More cost effective

  • • High-quality analytics

  • • An Instant feedback

  • • Higher engagement

  • • Positive ROI

  • • Targeting your ideal customer


Digital marketing is more affordable than other marketing strategies. Explicit costs vary dependent on the thing you are doing however advertisement spend through will in general be lower than other types of marketing.

Mobile Access

It is a well-known fact that smartphones is being used for social networking, news, long range interpersonal communication etc. Digital Marketing assists you with contacting them while they're doing this. With regards to advertisements, email and text messages, social media you can be before your clients as they utilize various applications on their smart phones.


There exists many structures and uses of digital marketing viz. social media promotion post, banner promotions, email marketing, content marketing. Hence by figuring out how to digitally and imaginatively advertise your business carefully, you open up a wide scope of opportunities for future exposure techniques. With digital marketing, you can additionally have the flexibility of testing and halting ineffectively performing campaigns in real time.


Many customers choose online shopping rather than going for shop. Digital marketing allows you to nteract to these individuals and in this manner extend the span of your organization. In-between Google Shopping Ads and brand awareness, you can extend your company’s image acknowledgment and lift deals.


Clients tends to connect generally more with digital marketing materials that consolidate various sorts of contents like, photographs, short video, audio etc. It is far simpler to indulge in all these content types into digital marketing than other kind of exposure, which is a vital one.

Who can take Digital Marketing courses?

Digital marketing course in Thiruvanamalai can be taken by

• Students/Fresher

• Professionals engaged in Digital marketing

• People with wish to kick start their career in digital marketing

• Employers of any business sector

Why Choose DigitalVaathi for Digital Marketing course ?

DigitalVaathi is an emerging digital marketing course provider in Thiruvanamalai offers Digital marketing course through live online and E-Learning mode that helps learner to learn from their own comfortable place in any part of the world. One can customize their own course time and requirements as DigitalVaathi runs with expert digital marketing tutors and digital marketing experts in the town. As every digital marketing course in Thiruvanmalai by DigitalVaathi is a tailor-made course, it suites customer’s specific requirements and help them to become a component digital marketing specialist.

Why you have to choose us ?

• Training offered by Industry Experts.

• Practical Learning with Live projects.

• Certifications on Digital Marketing course

• 40+ Modules

• 100% Career support

• Doubt clearing sessions

• Mock interviews & Resume preparation

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What is your courses fee ?

We have different variants in terms of fees structure, so better you should contact us 9952442478 for further assistance.


Overview of Search Engine
What is traditional marketing and how is it differ from digital marketing
What is inbound and outbound marketing
What is digital marketing
Types of Digital marketing
Basics of website

Overview of SEO
Overview of SMM
Overview of SEM
Overview of SMO
Overview of Email Marketing
Overview of Content Marketing

Why SEO?
History of Search engines?
Why SEO important in Digital Marketing?
SEO roles for companies?
Why we are using seo algorithm and its types?
Brief explanation about Search engines and it's types?
Types of SEO?
Methods of SEO?
How to do Website analysis?
How to do keyword analysis?
How to do competitor analysis ?
Introduction for on page
Why / How to create Title tag?
Why / How to create Meta Description, Keywords?
How to Optimize Keywords in Meta Tag
How to Optimize Breadcrumb?
What is Broken Link and how to check?
Introduction for SEO tools?
How to create webmaster tool and it's use?
What is Sitemap and its types?
How to create Sitemaps (HTML, XML, ROR, Text Sitemap)
What is Robots.txt?
How to create Robots.txt File
How to Optimize Content for Keyword?
How to check website content Density, Proximity, Prominence?
Header tag limitation?
How to use Header tag with Keywords?
How to use Paragraph tag with Keywords?
How to check internal links?
How to Optimize Image Using Alt tag?
Use of Google Analytics and how to create Account
Explanation about Alexa Tool?
Introduction – Off page
Types of links
What is DA ad PA?
What is back link and it's purpose?
Explain Different types of Off page?
How to select High DA website and Explanation about how to do posting?
How to check Back links?
Types of blogs and how to create that?
Methods of Targeting Audience?
How to do keyword report?
How to do Local SEO?

SEM Overview
Pre-Course Preparation
Introduction To Digital Marketing
Ad words Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Tools and Best Practices
Google My Business

Introduction to Social Media
What is Social Media?
Benefits of using SMM
Social Media Statistics
Social Media Strategy
Impact of Social Media on SEO
Facebook account setup
Personal account properties
Facebook Business page setup
Facebook marketing strategy
Competition analysis
Cover photo designing
Increase the Likes to page
Page management options
Types of Posts and Statistics
Dimensions in Posts
Creating a post strategy
User engagement metrics
Facebook Insights
Facebook Groups
Integration FB in Site
Facebook Adverts
What is Facebook Adverts?
Types of Promotions
Audience Targeting
Advanced Audience Targeting
Bidding Strategies
Ad Formats
Ad Dimensions and Rules
Re-marketing Strategy
Conversion Tracking
Linking Google+ with Site
Google+ Badge Integration
Google+ Groups
What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Recommendations in LinkedIn
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs in LinkedIn
Creating company page
Customization of page
Posting in LinkedIn Page
Advertising in LinkedIn
What is Instagram?
Instagram statistics
Creating Instagram Account
Tour of Instagram App
Content strategy and Tips
Picture Dimensions
Using Hash tags
Popular Brand son Instagram
Advertising options in Instagram
What is Pinterest?
How brands use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Strategy
Boards in Pinterest
Pins and Links
Generating Engagements
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
What is Video Marketing?
Statistics of Video Marketing
Creating Channel in YouTube
Create video marketing strategy
Viral video examples
Upload the first video
How to optimize the video
Custom settings in videos
YouTube Engagement Metrics
Increasing Subscribers
Annotations and Cards
How to use Playlists
Understanding copyrights
YouTube Studio
YouTube Analytics
What is Twitter?
Account Setup in Twitter
Twitter tour
How to use twitter
Twitter Following
Twitter for Business

Introduction to Email Marketing
Setting up Email Marketing
Effective Email Content
Creative Content Design
Customer Engagement Strategy
Collecting email addresses
Email messages

Practical Work allocation
Guidance for learn current technologies
Guidance To Certifications

Practical Work allocation
Guidance for learn current technologies
Guidance To Certifications

Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising

Introduction to affiliate marketing
Difference between referral and affiliate marketing
What is Merchant
What is network
History of Affiliate Marketing
Overview of affiliate marketing
The basis of Affiliate Marketing
How to affiliate Marketing works
Affiliate Program payment methods
Cookies and Affiliates
Tiered Affiliate Marketing
Cross selling and up selling
Multi tier marketing and commissions
List of affiliate marketing software
Types of affiliate marketing
Search affiliates
Price comparison service website
Loyalty websites
Cause related and coupon websites
Content and niche market website
Personal weblogs and website syndicates
Email marketing and shopping directories
Registration or co-registration affiliates
File sharing affiliates
Affiliate Marketing Platforms
Affiliate marketing with Commission Junction
Affiliate Marketing with Linkshare
Affiliate Marketing with One Network Direct
Affiliate Marketing wit ShareASale
Affiliate Marketing with Plimus
Affiliate Marketing with Amazon Associates
Affiliate Marketing with Flexoffers
Affiliate Marketing with clickbank
Affiliate Marketing with Commission Soup
Affiliate Marketing with Local affiliate Programs
Locating and signing up with Affiliate networks
Implementing outbound tracking links
Driving traffic to the website
Basics of Google Adsense
Adsense code installation
Different types of Ads
Increasing your profitability through Adsense
Effective tips in placing video, image and text ads into your website correctly
Google Adsense Policy overview
Apply for Adsense Account help

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