Best Software Training Institute in Tiruvannamalai No.❶ Software Training Institute in Tiruvannamalai
SMO Training in Tiruvannamalai


Social Media Optimization (SMO) Training in Tiruvannamalai offered by Digital Vaathi has sensible knowledge as they implement their skill and expertise in daily work. Participants have the choice to select the course timings according to their availability. Each business needs to build its social network and through which they can publicize their businesses and improve their imageattractively via Social Media Optimization. In some cases,businesses use Pay per Click social advertising also.As per their need, they choose either SMO which gives organic results whereas PPC is paid advertisement.

Social Media Optimization is an important segment of Digital Marketing. We haveskillful digital marketing trainers that help you always and through our Social Media Optimization Training you can learn how to build a social media profile for business on different social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.

SMO training classes are handled bytalented professionals, and the curriculum is also crafted by them who are currently working as professionals in the Digital Marketing platform. Through them, you can feel hands-on experience, and how to go through case studies. Our SMO training course at Digital Vaathi is specially designed which meets the contemporary industry requirement.

Who Can Attend this Training Course?

  • • Fresher’s& Students

  • • Working Professionals

  • • Freelancers

  • • Marketing Consultants

  • • Aspiring Marketers

  • • Social Media Advertising Agencies

  • • Corporate Media Companies

Significance of Social Media Optimization (SMO)

Therefore, if you want to get the best out of SMO you need to furnish your contents as relevant as possible. The more it is shared and reached to the targeted audience, the higher rank it attains in search engines.

  • • Safeguards stable presence on the web

  • • Increases the traffic on your digital platform

  • • Lead generation

  • • Progresses Search engine ranking

The following topics will be taught through this SMO course.

  • • How to build and develop a Facebook account, Linked In, YouTube, and other Social Media platforms.

  • • How to gain a lead and maintain a good rapport with clients

  • • How to get legit likes and shares.

  • • How well advertising plays a vital role in social media

  • • How to do marketing through Google.

  • • How to craft videos and images for advertising and boost the brand name.

  • • How to progress a social media strategy that suits the business.

  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities

  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor's Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad - Targeting
  • Create Ad - Budgeting
  • Create Ad - Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing - Website Visitors
  • Custom Audiences - Look Alike
  • Custom Audience - Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor - Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies

  • LinkedIN - The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements - Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services Marketing on Twitter & Pinterest
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App

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